President Chirac proposes rival to Google for Europe
President Chirac yesterday proposed that the French government take the initiative in helping develop a new European search engine to rival the supremacy of Google. This will be extremely difficult given the huge budget committed by Microsoft so far, who have themselves failed to make much of an impact into the near-monopoly of Google.
However Google will find themselves increasingly under scrutiny as they occupy the dominant position in the world in terms of total web access.
In the meantime, every web master continues to try to find ways to increase profile – a task that is increasingly difficult as search algorithms become every more sophisticated, dynamically adjusting to the evolving web.