Marketing Strategy - multichannel mix. Future messages. Marketing trends...

Future marketing strategy is more than about altering a marketing mix for multichannel customers. Marketing needs to change values as well as messaging in a world dominated by instant information and insight / feedback from our online friends and extended social networks. It means an end to hype and spin or exaggerated claims, and a focus on what is true, valid claims, accurate information, detailed feedback from real customers, genuine facts, verifiable data. This a post-marketing world: in the last century, the source of most customer information about products or services came from the marketing team itself. Today, most of the information that a customer ever learns about what you want to sell them is probably coming from other sources. That means we need to completely rethink how we position marketing messages. The very word "marketing" needs rethinking. The future is about personalized, insightful, timely, accurate, sensitive and intuitive advice along the journey of life. Conference keynote speaker and futurist Patrick Dixon, speaking to retail clients of Hermes in the UK on the future of marketing to retail customers.

New markets: older customers - ageing population in Europe / EU. Retail ...

Why older customers are an important retail market for consumers. Meeting the needs of older shoppers in design and layout of stores, shopping malls, and in signage. Most people over 50 cannot read small type without glasses yet most printed material used in marketing is designed for younger eyes. Conference keynote speaker on retail and consumer trends - Futurist Patrick Dixon lecture for Hermes retail clients in the UK.

Growth of Budget Brands AND Super Premium. Retail industry trends - Futu...

How sales of budget brands AND super-premium brands are both set to grow. Future of retail industry and trends in sales of luxury goods and services. Economic crisis, austerity, fall in personal disposable income, increase in taxation, rise in unemployment, cuts in government spending. All these economic factors will force more people to buy budget brands. However, expect the wealth gap between the rich and poor to increase in every nation, especially growth in the numbers of super wealthy consumers. These ultra high net worth consumers will drive sales of luxury, premium, rare and exotic items, fast cars, super yachts, private jets, huge properties, exquisite jewelry, privileged access to unique experiences. Impact on marketing strategy and selling techniques. Re-positioning of key brands -- up market and down market, chasing revenues. Patrick Dixon is a trends analyst, Futurist conference keynote speaker on a wide range of global trends including retail industry, consumer insight. Keynote lecture for retail clients of Hermes in the UK.

Filling the supermarket trolley: customer journeys, future retail trends...

How retail chains and supermarkets persuade customers to buy, Manipulating the customer journey around the store with well-placed special offers, combinations of products, eye-catching displays and other retail marketing promotions. Experience of Tesco, Safeway, Sainsbury, Morrisons, Carrefour and Wal-Mart. Video by conference keynote speaker and future trends analyst for retail industry conference - Hermes client event in the UK - Futurist speaker Patrick Dixon.

Future of Food Retailing, food industry trends, consumer lifestyles. Re...

Food industry trends in retail - small food outlets to major retail chains. Food sales are all about emotion and consumer passion: quality, health, flavour, additives, colourants, natural food, organic food, preservatives, sourcing of animals, animal welfare, sustainable fisheries, fair trade, kosher, hallal, vegetarian, vegan - there are already hundreds of niche food markets. Expect this diversification to continue - with specialist retail food stores, and also with sub-brands inside major stores such as Wal-Mart, Carrefour or Tesco. As we have seen in recent food scares, customers are deeply worried about food safety - especially parents who are concerned about the health of babies or their young children. Therefore expect more regulations about food quality and healthiness, more food labelling, more food safety checks - and more sensational news stories about food safety lapses. Comment on future of food industry by Futurist keyntote conference speaker Patrick Dixon in presentation to retail clients of Hermes at corporate event.

Future Shopping Malls - and death of smaller outlets - Future Retail Tre...

For every retail outlet that opens in a new Mall, another has to close somewhere else - a corner store, high street shop, or market stall. Huge planning implications for town centres, following massive growth of big shopping centres. Impact on consumer choice. How small stores can survive and thrive in niche markets, competing against large retail chains and multinational super brands, by offering unique products and services with outstanding insight into what their customers want, and attention to detail. That means more than market research - a deep intuitive grasp of how customers think and feel, what they are likely to be drawn to. While high street shops are threatened by the big shopping Malls, the Malls too will be increasingly threatened in turn by severe online price competition, mobile price comparison. Expect the largest Shopping Malls, biggest retail centres to focus more on the total leisure experience, creating relaxing locations, entertainment, with a sense of theatre, destinations in their own right for all ages and for a wide range of interests. Shopping in physical stores needs to be a pleasurable, engaging experience which appeals to all the senses - touch, sound, smell, taste. Crowds matter: people watching is part of the fun of the shared experience - seeing what others are doing, what they are wearing, choices they are making. Future retail in physical stores needs to be very personal, since such outlets will tend to be undercut by online price aggregators. Clever branding, marketing and selling promotions will not be enough. Conference keynote speaker Patrick Dixon - giving presentation to UK retail industry on key high street trends and the future of ecommerce - for clients of Hermes.

Mobile Price Comparison: impact on retail customer sales / ecommerce. Re...

Retail impact of online price comparison using mobile devices, smartphones, aggregator sites. Shopping patterns and customer behaviour. Online sales growth from retail sites, where customers compare prices in stores or shopping malls and then buy online or from a competitor store nearby. Aggregator sites will grow rapidly, creating strong price competition, eroding viability of physical retail outlets, especially in electronic consumer goods, white label products, computers, textiles / fashion and in any other area where customers like to try before they buy.

Five seconds to win a customer. Moments of Truth: Future Trends in Retai...