New markets: older customers - ageing population in Europe / EU. Retail ...

Why older customers are an important retail market for consumers. Meeting the needs of older shoppers in design and layout of stores, shopping malls, and in signage. Most people over 50 cannot read small type without glasses yet most printed material used in marketing is designed for younger eyes. Conference keynote speaker on retail and consumer trends - Futurist Patrick Dixon lecture for Hermes retail clients in the UK.