Growth of Budget Brands AND Super Premium. Retail industry trends - Futu...

How sales of budget brands AND super-premium brands are both set to grow. Future of retail industry and trends in sales of luxury goods and services. Economic crisis, austerity, fall in personal disposable income, increase in taxation, rise in unemployment, cuts in government spending. All these economic factors will force more people to buy budget brands. However, expect the wealth gap between the rich and poor to increase in every nation, especially growth in the numbers of super wealthy consumers. These ultra high net worth consumers will drive sales of luxury, premium, rare and exotic items, fast cars, super yachts, private jets, huge properties, exquisite jewelry, privileged access to unique experiences. Impact on marketing strategy and selling techniques. Re-positioning of key brands -- up market and down market, chasing revenues. Patrick Dixon is a trends analyst, Futurist conference keynote speaker on a wide range of global trends including retail industry, consumer insight. Keynote lecture for retail clients of Hermes in the UK.