Tuesday, February 26, 2019

Future of Retail, Shopping Malls, Mobile Customers, Home Delivery in Gre...

Future of retail and online marketing: Futurist keynote speaker for Lambda Developments event in Athens on future of retail in Greece. How retail spending is changing. Future of shopping malls, supermarkets, out of town stores, convenience stores, markets in Greece. Impact of mobile and e-commerce on omnichannel customers. Location based marketing. Global e-commerce trends.

Mega-chains will dominate retail growth across Greek cities, in traditional retail and online marketing.

In many EU nations, 70% of all retail spending is already in just four or five retail chains, and across the EU as a whole, 50% of all food sales take place in just ten chains. National price wars will become regional price wars.

Sales by chains in the EU will continue to grow fast – 25% growth over the last 14 years, but their retail floor space has grown at twice that rate, so their productivity has fallen. And the value of total EU food sales has also fallen over the last 15 years, with a recent small upturn at economies have improved. One reason is that more people are eating out more often, and this will continue.

We see many more shopping centres, but for every square metre of new space, another metre has to close, especially with sales shifting so rapidly online. Therefore, expect huge pressure on rents for commercial retail, and loss of large numbers of smaller stores.

Many large out-of-town grocery stores will close across Western Europe over the next decade, as middle-class shoppers shift from large weekly purchases, to buying food from local stores – most sales from people less than 700 metres away.

Competing on price alone will mean a downward spiral and low profits. Apart from scale, the best way to compete will be to stay very small, trading from local market stalls, street corners, or on eBay as a specialist retailer.

Street markets will continue to be popular: providing buzz, energy, ‘street atmosphere’, local variety. Larger chains will create more market-stall atmospheres in parts of their retail areas. All in response to the greatest challenge of all to traditional retail grocery ‒ boredom with a few large chains, all very similar. Customers want consistency, but they also need to explore and be excited.

The web is making customers very impatient. Every second counts. You can loose easily 75% of mobile online sales on a website where pages take over 5 seconds to load. Global e-commerce sales will be $5 trillion by 2025, from more than $2.6 trillion in 2018, mostly on mobile devices.

Amazon is now the world’s third largest retailer after companies like Wal-Mart, Carrefour and Tesco, with $232bn of sales a year. Over 30% of all UK shopping apart from groceries is already online, growing at 10% a year, mostly via mobiles.

E-commerce is growing at 30% a year in Asia. These are pointers to the future of Greek retail. In Greece, EU5bn is already spent online, mainly on shoes, clothes and electronic devices - over 3% of the entire economy, and 25% of this is bought on smartphones.

Forget about shopping online or offline – both are merging into one. Someone standing in your Athens store is probably searching your competitor’s website at the same time. Online sales will be an even greater threat to traditional retailing in Greece than large chains or budget warehouses.

Shopping malls will need to become complete leisure destinations – experience, fun, entertainment, eating out – to compete with online.
Expect huge growth in click and collect, where goods are delivered to somewhere other than your home. Same hour delivery will be common people in many cities, for a premium price.

Wednesday, December 13, 2017

Future of Marketing - how to create magic for customers! Interview after marketing trends keynote

Interview with Patrick Dixon, Futurist following keynote on the future of marketing at the Swiss Marketing Forum.

It is shocking how many marketing directors tell me in my marketing trends keynotes that they really hate marketing.
Almost all hands go up around the audience at large marketing events when I ask a simple question:
"Put up your hands if you hate marketing - you hate being marketed at.  You hate SMS campaigns directed at your phone.  You get irritated by YouTube adverts that last more than 5 seconds, and so on."
Mystery shopping is a great reality check, a wake up call for many marketing directors and customerexperience teams. Pretend to be one of your own customers. Watch, listen, experience.
And we need to completely rethink how we send basic information.  Again, if I ask audiences how their close family or friends contact them about something urgent and important, they are most likely to say SMS or WhatsApp.  Voice call is a last century way to get in touch fast, and emails are easily lost in the digital noise.
So how many corporate executives communicate with their closest customers by WhatsApp?  These things really matter.
If strangers and distant friends or business colleagues are pushed away onto email, and close friends and immediate family use WhatsApp, then your number one strategy should be to develop a WHatsApp client relatiohship.  To become family.  Inside the trusted inner circle of their personal lives.
My message is that very small things can make a huge difference to the kind of relationships we have in business.  
Shift from shouting the same messages to the entire population - to personal advice, as a trusted advisor on the journey of life.
Make magic for your customers.

Monday, May 02, 2016

Future of Marketing, Big Data, Little Data and Mobile Payments - marketi...

Friday, March 11, 2016

Future of Food Retail - shopping, customers. British Frozen Food Federat...

Future of Retail - Customer Magic, Mobile Marketing, Mobile Payments - r...

Wednesday, March 09, 2016

Future of Fashion Retail - clothing, mobile marketing, customers - Retai...

Future of Fashion Retail - clothing, mobile marketing, customers - Retai...

Future of Fashion Retail - clothing, mobile marketing, customers - Retai...

Monday, February 08, 2016

Future Digital Marketing - keynote at premier Google event - by Futurist...

Mobile Marketing Magic - Google event: digital marketing keynote speaker

Radical changes to marketing in mobile world - Google premier marketing ...

Future of Retailing - location-based mobile marketing - marketing keynot...

Friday, February 05, 2016

Make money from Little Data + Big Data! Future Marketing keynote speaker...

Sunday, September 06, 2015

The Future of Almost Everything - join conversation about new book! Keyn...

Monday, April 27, 2015

5 seconds to change lives of every customer! Future of marketing - keyno...

Thursday, October 16, 2014

How Social Capital drives business growth, customer loyalty and recruitm...

Wednesday, April 23, 2014

Be Futurewise - 6 Faces of the Future - The Cube - Patrick Dixon Futuris...

Wednesday, April 09, 2014

Future Retail - Futurist Keynote for Samsung VIP clients - Marketing, Mo...

Wednesday, March 12, 2014

Next Big Thing: Location-Based Marketing / mobile advertising. Future Of...


Tuesday, March 11, 2014

1 billion future customers: who, where, what. Demographics and Future of...