Online Communities Change the World - marketing and consumer

Impact of YouTube, Facebook, Wikipedia, TripAdvisor and other online communities. Why traditional advertising agencies cannot respond. Power of community opinion. New marketing models. Why online communities are trusted more than official websites or information sources. Web 2.0. Conference keynote speaker and Futurist Dr Patrick Dixon.

Future of Marketing - Dr Patrick Dixon at Google Zeitgeist

In a YouTube, Wikipedia and e-Bay world - how media, marketing, and brand management is changing. Impact on every large business. Dr Patrick Dixon chairing panel for CEO event Google Zeitgeist.