Friday, April 04, 2008

Retail revolution in India

150,000 chain stores in 15 years with massive growth and consolidation of mom and pop small retail outlets. Specialisation, department stores, new markets, growth of middle class, designer products, luxury goods and services, competitors to wal-mart and other supermarket chains. Emerging markets and new economies, Asia, China, India and Africa. Conference keynote speaker and Futurist Dr Patrick Dixon

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Thursday, April 03, 2008

Women consumers rule - female customer trends

Most older consumers are women and most online sales are to women. Female consumers as pressure group and major economic force. Women and online banking. Why women own most of America and most of the UK -- living longer than men and wealth in pension funds and property. Feminisation of society, culture and business, workplace, work-life balance and emotional intelligence. Winning the war for female talent. Feminization of products and services. Niche marketing and advertising campaigns targeting women. Conference keynote speaker and Futurist Dr Patrick Dixon.

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Wednesday, April 02, 2008

Power of Tribes - Clash of Cultures - Consumer Groups

Clash of cultures, religious tribes, brands create tribes, every corporation is many tribes. Tribal inequality of wealth risks global instability, protest movements and new terrorist groups. Tribes give music, language, poetry, literature, teams, friends, neighbourhood, family, teams, communities and nations. Most businesses are tribes of tribes. Niche markets and tribalism. Tribal leadership -- leading thousands of people, motivation, inspired workers, higher productivity, people movements. Clients and customer segmentation. Political tribes, campaigns and protest groups, activists. Conference keynote speaker and Futurist Dr Patrick Dixon

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Saturday, April 22, 2006

Marketing slides and videos

You will find a large number of marketing resources and other information including videos and presentations on my site http://www.globalchange.com/ppt/index.htm.

These are free for all to access. The site also contains the entire text of 6 of my books.

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