Thursday, April 03, 2008

Women consumers rule - female customer trends

Most older consumers are women and most online sales are to women. Female consumers as pressure group and major economic force. Women and online banking. Why women own most of America and most of the UK -- living longer than men and wealth in pension funds and property. Feminisation of society, culture and business, workplace, work-life balance and emotional intelligence. Winning the war for female talent. Feminization of products and services. Niche marketing and advertising campaigns targeting women. Conference keynote speaker and Futurist Dr Patrick Dixon.

Labels: , , ,

Friday, March 28, 2008

Why business has to make life better - values matter

Values really matter. People want to make a difference and feel proud of who they work for. Aditya Birla example of corporate responsibility and community involvement. Increasing motivation, winning war for talent, staff and customer retention and stronger brand and corporate image. Work of AIDS charity ACET as expression of corporate responsibility. Conference keynote speaker and Futurist Dr Patrick Dixon.

Labels: , , , , , , , , ,